LAS VEGAS, NV, December 1, 2023 – In an unprecedented move for the interactive display industry, LUMOplay, a leader in interactive out-of-home display software, has announced an exclusive three-year deal with the now-famous feline, Monroe. Monroe, known for his captivating appearances in LUMOplay's online videos during the COVID-19 lockdowns, will continue to be the sole animal star demonstrating the company’s innovative software.

The deal, facilitated by Monroe's newly acquired talent agency, Pawsitive Talent, marks a whimsical yet strategic move for LUMOplay. "Monroe has been an invaluable member of the LUMOplay family," said Meghan Athavale, CEO and co-founder of LUMOplay. "His charm and screen presence have not only entertained thousands but also helped demonstrate the accessibility and fun of our interactive software. This exclusive partnership is a testament to Monroe's unique appeal and our commitment to innovative marketing strategies."

In response to the announcement, Monroe, who was unavailable for formal comment, offered a succinct "meow", promptly followed by the dramatic coughing up of a hairball – a true mark of his nonchalant feline demeanor. He then proceeded to indulge in his favorite pastime, enjoying a hearty meal of tuna, further cementing his status as a diva in the world of interactive software demonstrations.

"I thought I was good at capturing attention with LUMOplay's software," said Alexa Greenfield, Digital Experience Coordinator FuturePlay Technologies. But Monroe? He's on another level. I guess it's time to buy a laser pointer."

Monroe's viral fame and his new role reflect the evolving nature of marketing in the tech world, where creativity and a sense of humor can be as valuable as the technology itself. LUMOplay's collaboration with Monroe is not just a contract; it's a celebration of how interactive technology can bring joy and engagement in the most unexpected ways.

Nobody really reads press releases, and they’re pretty dull. Our stuff is way more fun in person. Besides, reading about interactive experiences is like dancing about architecture: It kills some time, but you don’t learn much. If you’re reading this anyway, come to booth 935 at LDI 2023 and mention it. We have a surprise for you!